Eloqua Sets Sights on $100 Million in Revenue

Leads in Growth and Investment in Revenue Performance Management

January 31, 2011 (SaaS Newswire via Eloqua.com) Eloqua, the leading provider of Revenue Performance Management solutions, today announced another year of growth as the Company reported record-setting calendar 2010 GAAP revenue of $51 million. In a period of slower growth for many industries, Eloqua^® increased its annual recurring revenue growth rate from 20% in 2009 to more than 32% in 2010.

“Our growth rate is increasing on a larger base,” said Joe Payne, CEO of Eloqua, “and that trend will continue in 2011. We expect to approach $70 million in GAAP revenue in 2011 and exceed $100 million in 2013 due to our best-in-class performance in the hot marketing automation category.”

The combination of Eloqua’s growth and its commitment to reinvesting profits back into its business means that Eloqua is not only the largest independent marketing automation provider, but also the world’s biggest investor in both marketing automation and Revenue Performance Management. The Company’s 60,000 plus worldwide users exceed all independent competitors, combined.

“2010 was a breakthrough year for Eloqua and our customers,” said Payne. “We posted record revenue across a wide spectrum of industries. Our customers continue to outgrow their competitors, and they are now tracking 1.8 billion prospects, in aggregate up 58% from the prior year.”

2010 capped successive years of significant growth. Eloqua has experienced a tenfold increase in GAAP revenue since 2005, leaping from $5 million to $51 million. “Outpacing the industry in revenue generation only matters if that growth benefits our customers,” Payne added. “We invest more in customer support, customer education and product innovation than all of our competitors. In 2011 we will accelerate the investment in driving revenue performance for our clients.”

Product Innovation

Eloqua continued to enhance its position as an innovation-leader with the unveiling of Eloqua10, the world’s first Revenue Performance Management solution, which is based on patent-pending technology. The result of intensive collaboration with marketers, sales professionals and user-experience designers, including the renowned firm IDEO, Eloqua provides the industry’s most powerful revenue reporting and analytics engine – packed in the look and feel of an easy-to-use desktop application. With the launch of Eloqua10, customers have an unparalleled view of the sales funnel, enabling them to better manage and predict revenue.

Customer Growth

Eloqua continued to command the market in 2010. The Company remains the preferred solution for both small businesses and large enterprises, alike. Nearly 1.8 billion prospect profiles reside within the database of Eloqua clients, and Eloqua processes more than 2 billion transactions per day. Some of the most respected enterprise companies chose to employ Eloqua’s solution this year including Lenovo, Red Hat and the Minnesota Timberwolves. The Company also saw tremendous growth in the European market with expansion into Germany and the Benelux countries. Eloqua’s European customer base topped 4,000 users in 2010.

Industry Recognition

Eloqua continued to rack up industry accolades throughout 2010.

Eloqua was ranked by Deloitte at #169 among the 500 fastest growing companies in North America, making it the third year in a row that Eloqua has made this prestigious list. Additionally, The Sales Lead Management Association named both CEO Joe Payne and CTO Steve Woods among the “50 Most Influential People in Sales Lead Management.” Payne was also recognized again in Who’s Who in B2B Marketing.

Eloqua was also honored for its groundbreaking marketing and content creation. Forrester Research, the Word of Mouth Marketing Association and the Society for New Communications Research recognized Eloqua’s social media and content marketing efforts. The Company’s “Best Practices” video series also took home a prestigious MarCom Award from the Association of Marketing and Communication Professionals.

About Eloqua

Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate, and measure programs that accelerate revenue growth. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.

Tags: eloqua, eloqua 10, joe payne, revenue performance, revenue performance management software, steve woods